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What targeting option for display ads can help drive consideration goals?

Third-party behavioral audience targeting helps drive consideration by engaging prospects who are actively researching related products.

  • Remarketing past purchasers
  • Subscribe and save (SNS)
  • Third-party behavioral audiences

The correct answer is: Third-party behavioral audiences

Explanation:Third-party behavioral audiences are a targeting option for display ads on Amazon that can help drive consideration goals. These audiences are created based on observed online behaviors from external, third-party data sources, not just Amazon’s first-party shopper data. By targeting users who have shown interest in related categories, products, or behaviors across the web, advertisers can strategically engage prospects who are actively researching or considering purchases, making it an effective way to reach shoppers during the mid-funnel stage of their buying journey.

Reference: https://advertising.amazon.com/en-gb/library/guides/consideration-advertising

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