Home » Amazon Ads Campaign Optimization » When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?

When using a combination of sponsored ads and multichannel products, which of the following strategies will help drive consideration?

Sponsored Display and DSP video ads retarget shoppers who viewed your product detail page, increasing brand consideration and conversion potential by engaging audiences beyond their initial interest.

  • You can increase consideration by using Amazon DSP display ads to optimize bids for clicks and using Sponsored Products to drive traffic to your product detail page
  • You can use Sponsored Brands, Posts, and Stores to increase consideration by engaging audiences who viewed your product detail page but not yet purchased
  • You can use Sponsored Display and Amazon DSP video ads to increase consideration by reaching audiences who viewed your product detail page but not yet purchased

The correct answer is: You can use Sponsored Display and Amazon DSP video ads to increase consideration by reaching audiences who viewed your product detail page but not yet purchased

Explanation: To drive consideration using a combination of sponsored ads and multichannel products, you should use Sponsored Display and Amazon DSP video ads to reach audiences who have viewed your product detail page but have not yet purchased. This retargeting strategy puts your brand and product back in front of interested shoppers—reminding them of your offer and encouraging them to move toward purchase.

Reference: https://advertising.amazon.com/solutions/products/sponsored-display

N/A

Leave a Comment