“Optimize for reach” in Sponsored Display campaigns increases viewable impressions, maximizing awareness for your brand and products.
- Optimize for page visits
- Optimize for clicks
- Optimize for reach
The correct answer is: Optimize for reach
Explanation: To reach an awareness goal with Sponsored Display and drive more viewable impressions, Martha should use the Optimize for reach strategy. This optimization option helps maximize the number of times ads are seen by relevant audiences (using viewable CPM bidding) and is designed specifically for campaigns focused on increasing brand visibility and reach.
Reference: https://advertising.amazon.in/help/GDRFG6U7TRD72EFW