- Identify the best billing method for a particular account to make timely payments more likely.
- Assess the spending-per-keyword in each campaign over the past month.
- Model the impact of different budgets to gain insights on how they might affect performance.
- Determine the size of the opportunity for increased sales across upcoming seasonal periods.
The correct answers are: Model the impact of different budgets to gain insights on how they might affect performance. AND Determine the size of the opportunity for increased sales across upcoming seasonal periods.
Explanation: Performance Planner is a vital tool in Google Ads, enabling users to create effective budget plans for up to 18 months. The tool has two key features that help in budget planning. Firstly, it allows users to model the impact of different budgets on performance. By adjusting budget levels, users can forecast the potential outcomes and gain valuable insights on how these changes could influence key metrics and overall return. This can guide businesses in making informed decisions about budget allocation.
Secondly, Performance Planner helps in determining the size of sales opportunities across upcoming seasonal periods. By analyzing trends and predictions, users can understand when demand for their product or service is likely to surge. Thus, it aids in capturing potential demand efficiently and effectively, by guiding the allocation of budgets to seize these sales opportunities.
Performance Planner is a strategic tool that can help businesses optimize their budget and campaign targets, thereby driving growth and meeting business objectives in dynamic market environments.