- By allowing marketers to see competitors’ ad performance data
- By putting an automatic pause on campaigns that have low ad strength or a limited budget
- By giving explanations for fluctuations in campaign performance
- By showing the drivers of a campaign’s week-on-week and month-on-month performance
The correct answers are: By giving explanations for fluctuations in campaign performance AND By showing the drivers of a campaign’s week-on-week and month-on-month performance.
Explanation: The Insights page within Google Ads provides valuable assistance in simplifying performance evaluation workflows. It does this in two primary ways. Firstly, it provides clear explanations for any fluctuations in campaign performance. This feature helps marketers understand the factors behind their campaign’s performance, enabling them to make informed adjustments. Secondly, it identifies key drivers of a campaign’s week-on-week and month-on-month performance, helping marketers to pinpoint successful elements in their campaigns. These features combined make it a powerful tool for simplifying the performance evaluation process.
Reference: https://support.google.com/google-ads/answer/10256472