- Decide which billing method accommodates a particular account.
- Review the amount of spending for each keyword in a campaign over the past month.
- Estimate the opportunity for increased sales during upcoming seasonal periods.
- Ascertain how different budgets will impact performance through insights gained.
The correct answers are: Estimate the opportunity for increased sales during upcoming seasonal periods. AND Ascertain how different budgets will impact performance through insights gained.
Explanation: Performance Planner is a powerful tool in Google Ads, offering several ways to help marketers with budget planning. Firstly, it can estimate the opportunity for increased sales during upcoming seasonal periods. By evaluating previous trends and using predictive analytics, Performance Planner allows marketers to anticipate peak demand periods and allocate their budgets effectively to leverage these opportunities.
Secondly, Performance Planner helps ascertain how different budgets will impact performance. The tool provides insights into the potential outcomes of different budget scenarios, thereby enabling marketers to understand the implications of their budgetary decisions on overall campaign performance. These insights can guide budget allocation decisions and help optimize return on investment.
By offering valuable predictions on seasonal sales opportunities and budget impact, Performance Planner can be a crucial component of a marketer’s strategic planning.