- Insights can be used for purposes of optimizing Search campaigns.
- Insights can be used to understand competitors’ weekly spend.
- Insights can be used to discover and diagnose issues around performance.
- Insights can be used to understand emerging search trends and new converting audiences.
The correct answers are: Insights can be used to discover and diagnose issues around performance. AND Insights can be used to understand emerging search trends and new converting audiences.
Explanation: The Insights page offers several key benefits for users. One of these is the ability to discover and diagnose performance issues. Insights are curated based on your business’s account performance and searches across Google for your advertised products and services. This enables you to understand detailed information about your account’s performance and new potential opportunities. Another benefit is the capacity to understand emerging search trends and identify new converting audiences. The Insights page shows search interest trends and how your click coverage compares to demand, highlighting new search terms and campaign performance for your category.
Reference: https://support.google.com/google-ads/answer/10256472