- Understanding competitors’ weekly spend through analysis of consumer insights.
- Improving Search campaigns through the application of new consumer insights
- Discovering and applying consumer insights around things like rising search trends and new converting audiences
- Discovering and diagnosing performance issues so campaigns can be run more successfully
The correct answers are: Discovering and applying consumer insights around things like rising search trends and new converting audiences. AND Discovering and diagnosing performance issues so campaigns can be run more successfully.
Explanation: The Insights page in Google Ads is a powerful tool that provides two main benefits. Firstly, it helps discover and apply consumer insights regarding emerging search trends and new converting audiences. The page showcases search interest trends and compares your click coverage with demand, highlighting new search terms and campaign performance. Secondly, it enables you to discover and diagnose performance issues, ensuring campaigns are run more effectively. Detailed information about your account’s performance and new potential opportunities can be drilled into for a comprehensive understanding, which allows for precise action.
Reference: https://support.google.com/google-ads/answer/10256472