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Which of these insights are intended to help advertisers understand consumer interest and category growth trends?

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  • Asset audience insights
  • Diagnostic insights
  • Search terms report
  • Search trends and demand forecasts

The correct answer is: Search trends and demand forecasts

Explanation: Search trends and demand forecasts are powerful insights designed to help advertisers understand consumer interest and category growth trends. They offer visibility into search interest trends and the comparison of your click coverage with demand. The Trend details page further spotlights new search terms and your campaign’s performance for the category. These trends appear for categories relevant to your business when Google Ads identifies a significant increase in demand over time. Advertisers can make these insights actionable by using them to spot demand trends, assess if they’re meeting existing or predicted demand, and strategize promotions, landing pages, and inventory.

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