Last Updated on 12 months ago by School4Seo Team
If you’re a marketer looking to simplify your workflows for performance evaluation, the Insights page helps in two ways: by providing the reasons for inconsistent performance across campaigns and by identifying the drivers of a particular campaign’s week-on-week and month-on-month performance.
- By pausing campaigns automatically if they have low ad strength or a limited budget
- By providing ad performance data from competitors that can be useful for marketers looking to make adjustments to their own business
- By providing the reasons for inconsistent performance across campaigns
- By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance
The correct answers are: By providing the reasons for inconsistent performance across campaigns AND By identifying the drivers of a particular campaign’s week-on-week and month-on-month performance.
Explanation: The Insights page within Google Ads is designed to simplify performance evaluation workflows for marketers. Firstly, it provides explanations for performance inconsistencies in campaigns. This feature allows marketers to better understand why their campaigns are performing in a certain way, and helps to diagnose issues and make necessary adjustments. Secondly, the Insights page helps identify the key drivers of a campaign’s week-on-week and month-on-month performance. This offers valuable insights into what factors are influencing campaign success over time, enabling marketers to effectively focus their resources and strategies on these key drivers.
Reference: https://support.google.com/google-ads/answer/10256472