- Broad match keywords let marketers exercise more control over the specific search terms to which particular ads line up, and they allow for volume to be limited.
- Broad match keywords are necessary to guarantee high performance — they must be included alongside exact match and phrase match keywords.
- Broad match keywords guarantee that a keyword’s core concept remains in the search term while achieving comparable volume to exact match keywords.
- Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
The correct answer is: Broad match keywords can help marketers maximize their reach to customers who are seeking out their offerings without having to spend time adding new keywords.
Explanation: Utilizing broad match keywords offers marketers a significant value by maximizing the reach to potential customers. Broad match allows your ad to appear on searches related to your keyword, even if the search doesn’t contain the exact keyword terms. It widens your audience, reduces the time spent on creating extensive keyword lists, and optimizes your ad spending. It leverages various factors like user’s recent search activities, landing page content, and other ad group keywords to provide relevant matches and capture high-intent queries.