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In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?

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In a fully AI powered strategy, which of these three search features work with one another to deliver performance?

  • Phrase match keywords, Exact match keywords, Smart Bidding
  • Responsive Search Ads, Image Assets, Broad match keywords
  • Smart Bidding, Responsive Display Ads, Uncapped budgets
  • Smart Bidding, Responsive Search Ads, Broad match keywords

The correct answer is: Smart Bidding, Responsive Search Ads, Broad match keywords

Explanation: In a fully AI-powered strategy, Smart Bidding, Responsive Search Ads, and Broad match keywords work together to optimize performance. Smart Bidding utilizes machine learning to optimize conversions or conversion value. Responsive Search Ads adapt to match potential customers’ search terms, and Broad match keywords help capture a wide range of user searches. Together, they can increase conversions by 20% at a similar cost per action, according to Google’s internal data.

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