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Which three Search features work together to drive performance in a fully AI-powered strategy?

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  • Phrase match keywords, Exact match keywords, Smart Bidding
  • Smart Bidding, Responsive Text Ads, Uncapped budgets
  • Responsive Search Ads, Image Assets, Broad match keywords
  • Smart Bidding, Responsive Search Ads, Broad match keywords

The correct answer is: Smart Bidding, Responsive Search Ads, Broad match keywords

Explanation: In a fully AI-powered strategy, Smart Bidding, Responsive Search Ads, and Broad match keywords interact to boost performance. Smart Bidding employs machine learning to auto-optimise conversions or conversion value. Responsive Search Ads adapt to align with potential customers’ search terms, while Broad match keywords assist in capturing a diverse range of user searches. Using these three features collectively leads to a 20% average increase in conversions at a similar cost per action, based on Google’s internal data.

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