- Phrase match keywords, Exact match keywords, Smart Bidding
- Smart Bidding, Responsive Text Ads, Uncapped budgets
- Responsive Search Ads, Image Assets, Broad match keywords
- Smart Bidding, Responsive Search Ads, Broad match keywords
The correct answer is: Smart Bidding, Responsive Search Ads, Broad match keywords
Explanation: In a fully AI-powered strategy, Smart Bidding, Responsive Search Ads, and Broad match keywords interact to boost performance. Smart Bidding employs machine learning to auto-optimise conversions or conversion value. Responsive Search Ads adapt to align with potential customers’ search terms, while Broad match keywords assist in capturing a diverse range of user searches. Using these three features collectively leads to a 20% average increase in conversions at a similar cost per action, based on Google’s internal data.