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In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?

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  • Smart Bidding, Responsive Display Ads, Uncapped budgets
  • Responsive Search Ads, Image Assets, Broad match keywords
  • Phrase match keywords, Exact match keywords, Smart Bidding
  • Smart Bidding, Responsive Search Ads, Broad match keywords

The correct answer is: Smart Bidding, Responsive Search Ads, Broad match keywords

Explanation: In a fully AI-driven strategy, Smart Bidding, Responsive Search Ads, and Broad match keywords work together to optimize performance. Smart Bidding leverages machine learning for optimizing conversions, while Responsive Search Ads adjust to better match potential customers’ searches. Broad match keywords help capture a wider range of user search queries. Utilizing these three features together results, on average, in 20% more conversions for similar costs, based on Google’s internal data.

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