- Google’s AI only works in newly created campaigns with budgets of at least $1,000 per day.
- Campaigns that incorporate Google’s AI spend more of their budget to reach more customers.
- When a campaign’s budget is limited, a Smart Bidding strategy will convert back to manual bidding.
- Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.
The correct answer is: Campaigns need enough flexibility in the budget to allow Google’s AI to work to its fullest potential.
Explanation: The purpose of uncapping budgets is to ensure campaigns have enough flexibility to let Google’s AI function to its maximum capacity. According to the provided content, uncapping budgets allows for the full harnessing of the benefits of automation, enabling campaigns to achieve significant growth. Using budget raising recommendations and the ‘impression share lost by budget’ metric, incremental conversions and conversion value that can be gained at a specific level of budget increase can be immediately identified. This ensures that clients don’t miss out on any potential traffic, thereby fully capturing AI’s benefits.