- Google’s AI will only work in newly created campaigns with budgets of $1,000 per day or more.
- Campaigns that adopt Google’s AI spend more money to reach more customers.
- A Smart Bidding strategy will revert to manual bidding when a campaign’s budget is limited.
- Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.
The correct answer is: Campaigns need sufficient budget headroom to allow Google’s AI to work to its fullest potential.
Explanation: Uncapping budgets in campaigns is vital to fully reap the benefits of Google’s AI. As detailed in the provided content, sufficient budget headroom is required to allow Google’s AI to work to its fullest potential and drive substantial growth. Using metrics like budget-raising recommendations and the impression share lost due to budget, it’s possible to promptly identify incremental conversions and conversion value that can be gained with specific budget increases. All these recommendations are provided in real-time, ensuring your client doesn’t miss out on any potential traffic.