- Provide a way for users to leave and read reviews from other customers.
- Add a PCI-compliant payment gateway to bolster user confidence in site security.
- Remove all flash content and switch fully to HTML5.
- Focus on providing a seamless experience for users.
The correct answer is: Focus on providing a seamless experience for users.
Anja is the marketer for ShoesForLife.com. She’s patterned the design of her web site after LotsOfShoes.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her website.
Anja should be advised to focus on providing a seamless experience for users to make her site more successful. It’s never been more critical to offer users a seamless, frictionless experience that aligns with their daily lives. As more and more daily interactions occur online, users expect quick and easy experiences. Mobile sites and apps need to meet these heightened customer expectations.