- Add a PCI-compliant payment gateway to bolster user confidence in site security.
- Remove all flash content and switch fully to HTML5.
- Enhance the search feature of the site with full text searching.
- Focus on providing a seamless experience for users.
The correct answer is: Focus on providing a seamless experience for users.
Famke is the marketer for BigHair.com. She’s patterned the design of her web site after Wig-a-rama.com, a successful competitor’s site. Sales from the site haven’t been as successful as she hoped. She’s asking you for advice to improve the marketing effectiveness of her web site.
Famke should be advised to focus on providing a seamless experience for users to make her site more successful. It’s never been more critical to offer users a seamless, frictionless experience that aligns with their daily lives. As more and more daily interactions occur online, users expect quick and easy experiences. Mobile sites and apps need to meet these heightened customer expectations.