Being the marketer, Waldo focus on Accessibility and Conversion to improve the user experience of WaterTech.com.
- Analytics
- Specialization
- Optimization
- Accessibility
- Conversion
Correct answers are: Accessibility and Conversion
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The company sells water recreation products through the site. Several customers have commented that the site is difficult to use. Being the marketer of WaterTech.com, Waldo should focus on Accessibility and Conversion to improve the user experience. Waldo thinks the site will be more successful if users enjoy the time they spend there.