Chatbots are a valuable tool for strategically using marketing automation and AI because they can mitigate friction related to availability, ensuring that customers receive timely responses regardless of the time of day.
- They are the primary tool for streamlining cadence and content.
- They are used for journey mapping.
- They can create buyer personas.
- They can mitigate friction regarding availability.
The correct answer is: They can mitigate friction regarding availability.
Explanation: Humans inevitably require rest, but chatbots operate ceaselessly. Chatbots, whether suggesting pertinent knowledge base articles or automating workflows based on customer actions, harness the power of marketing automation and AI to consistently delight customers. They ensure that businesses are always poised to engage, irrespective of when a customer reaches out. A compelling testament to their efficacy is a 2019 study by Comm100, which revealed that chatbots successfully addressed and resolved customer issues in 68.9% of instances from start to finish.
Source: HubSpot Lesson: UTILIZING MARKETING AUTOMATION AND
ARTIFICIAL INTELLIGENCE