Database segmentation, marketing automation, and multichannel communication are strategies employed during the “Engage” stage of your marketing flywheel.
- Attract
- Delight
- Consideration
- Engage
The correct answer is: Engage
Explanation: The “Engage” stage is centred on facilitating a seamless shopping and buying experience for customers. It emphasizes allowing buyers to connect with businesses on their preferred timelines and through their chosen channels. The goal is to foster relationships rather than merely closing transactions. In the realm of marketing, this translates to the use of website and email personalization, database segmentation, marketing automation, and lead nurturing. Additionally, multichannel communication, including chat and messaging, plays a pivotal role in this engagement-centric stage.
Source: HubSpot Lesson: Inbound Marketing Fundamentals