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True or false? Using people’s information in inbound marketing is not inherently unethical.

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True, leveraging buyer personas can indeed help in identifying your target audience’s preferred content distribution channels.

  • True
  • False

The correct answer is: True

Explanation: Buyer personas are comprehensive profiles representing your ideal customers. They often encompass demographics, behavior patterns, motivations, challenges, and goals. These personas can provide insights into where your potential customers consume content or conduct their research. By understanding these preferences, you can better tailor your content distribution strategy. It’s crucial to recognize that not all channels will resonate with your target audience, making it imperative to discern where they most frequently consume content and gather information.

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