It is false that Segmentation is a process that helps you understand your leads and customers better, and behavioral marketing is how you categorize them based on the understanding you gain.
- True
- False
The correct answer is: False
Explanation: Behavioral marketing is a technique where companies target audiences based on their behavior, interests, intentions, geolocation, and other metrics, utilizing tools like web analytics, cookies, and search history. On the other hand, customer segmentation involves categorizing your contacts into smaller groups with similar profiles. While both are interconnected, customer segmentation is a crucial element of effective behavioral marketing, as it enables the personalization of customer experiences.
HubSpot Inbound Marketing Lesson: UNDERSTANDING BEHAVIORAL MARKETING AND CUSTOMER SEGMENTATION