Marketing automation is a software platform designed to help marketers automate repetitive tasks.
The correct answer is: Repetitive
Explanation: As technology continues to advance, the significance of marketing automation and artificial intelligence (AI) in the business realm is growing exponentially. Marketing automation, specifically, refers to a software platform tailored to assist marketers in streamlining and automating tasks that are repetitive in nature. By leveraging such platforms, marketers can efficiently manage and execute various tasks without manual intervention, allowing them to focus on more strategic aspects of their campaigns and ensuring consistent and timely actions in their marketing efforts.
Source: HubSpot Lesson: UTILIZING MARKETING AUTOMATION AND ARTIFICIAL INTELLIGENCE