Customer segmentation is the method of dividing your contacts into smaller groups based on similar profiles, enabling more personalized and human-centric marketing experiences.
- The active research process someone goes through leading up to a purchase.
- The process by which an anonymous visitor becomes a known lead.
- Unnecessary for inbound marketing.
- The process of separating your contacts into smaller groups of similar profiles.
The correct answer is: The process of separating your contacts into smaller groups of similar profiles.
Explanation: Customer segmentation entails categorizing your contacts into distinct groups that share common profiles. This process is pivotal for behavioral marketing as it paves the way for tailored customer experiences. For inbound marketers, personalization stands out as a paramount strategy. By segmenting customers, businesses can craft more individualized interactions, making their processes resonate more genuinely and humanely with their audience. Personalization not only enhances the customer experience but also fosters a deeper connection between the brand and its customers.
Source: HubSpot Lesson: UNDERSTANDING BEHAVIORAL MARKETING AND
CUSTOMER SEGMENTATION