To ensure your blog content initiates action, it’s crucial to use actionable and specific language in your calls-to-action (CTAs).
- Include CTA offers for each of your personas.
- Use actionable and specific language.
- Design your CTA to stand out.
- Add exit intent pop-ups for each blog.
The correct answer is: Use actionable and specific language
Explanation: Encouraging readers to take action after consuming your blog content is pivotal. As highlighted by Pam, offering a sneak peek of your content and focusing on one or two clear CTA offers can be effective. However, the language used in these CTAs is paramount. Opt for direct and actionable phrases like “Download free template” or “Request a demo” rather than ambiguous ones like “Submit.” Additionally, the design of the CTA matters. It should be distinct, contrasting with the surrounding content, and sufficiently prominent to capture the reader’s attention immediately.
HubSpot Inbound Marketing Lesson: Creating Content for the Buyer’s Journey