To balance multiple content distribution goals, it’s essential to identify your primary goal and differentiate it from any secondary goals.
- Identify your primary goal against any secondary goals.
- Assign a DRI for each of your goals.
- Identify your primary goal and ignore all other goals.
- Revise your goal because you can’t have multiple initiatives.
The correct answer is: Identify your primary goal against any secondary goals
Explanation: When formulating a content distribution strategy, it’s common to encounter multiple initiatives that align with your overarching objective. In such scenarios, it’s crucial to discern and prioritize. By pinpointing your primary goal and distinguishing it from secondary ones, you can allocate resources and efforts more effectively. This approach ensures that while the main focus remains on achieving the primary goal, secondary goals are not overlooked but are pursued in a manner that complements the primary objective. This structured approach aids in streamlining content distribution efforts and achieving desired outcomes.
Source: HubSpot Lesson: Developing a Content Distribution Strategy