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Home » Grow Offline Sales Certification » You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?

You’re interested in omnibidding, but realize that some categories are offline only. Which of these omnibidding setups is optimal?

For offline-only categories, the optimal omnibidding setup is the “Campaign level.”

  • Account level
  • Ad level
  • Campaign level
  • Ad group level

The correct answer is: Campaign level

Explanation: Utilizing the Campaign level allows you to specify certain campaigns to target omnichannel objectives. This setup is advantageous if you’re considering a preliminary test or if specific categories are solely tied to offline conversions.

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