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Which location data source requires you to set up an account and link it to Google Ads?

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To set up a location data source that links with Google Ads, you need a Business Profile account.

  • Google curated chains
  • Google Merchant Center
  • Google Ads
  • Business Profile

The correct answer is: Business Profile

Explanation: The Google Business Profile is a complimentary tool allowing businesses to craft their online presence across Google platforms like Search, YouTube, and Performance Max. When initiating a Performance Max campaign, a location data source, such as GBP, needs linking within the Google Ads account. Through the Business Profile dashboard, businesses with 10 or more locations can manage them in bulk. The Business Profile can also be linked to Google Merchant Center, streamlining how in-store and online inventories appear on Google, facilitating advertising endeavors, and enhancing the shopper’s experience.

Read more here: https://support.google.com/google-ads/answer/2382892

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