Performance Max primarily focuses on a goals-based approach to amplify your offline marketing objectives for in-store targets.
- Manual controls for stronger performance
- Customizable campaign settings to meet specific business goals
- Goals-based for maximizing your offline marketing goals
- Automed budget to optimize on performance
The correct answer is: Goals-based for maximizing your offline marketing goals
Explanation: Performance Max for store goals symbolizes the evolution of Local campaigns, crafted with simplicity and a singular focus on in-store outcomes. This approach enables businesses to effectively connect with consumers across diverse Google platforms, especially those inclined towards a store visit, ensuring a heightened ROI across various locations. One of Performance Max’s distinct features is its goals-based approach, where businesses lay down their marketing objectives. This becomes the nucleus for Performance Max, enabling Google’s machine learning to seamlessly identify potential customers across YouTube, Display Ads, Search, Maps, and more.