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For which of these situations would a location extension be preferable to an affiliate location extension?

Last Updated on 2 years by School4Seo Team

Use a location extension when you own your own business and aim to guide people to your specific location.

  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you sell products or services in stores that share the same brand
  • When you sell your products or services to large chain and small businesses
  • When you own your own business and you want to encourage people to visit your location

The correct answer is: When you own your own business and you want to encourage people to visit your location

Explanation: Location extensions are ideal for business owners. If you have an existing Google Business Profile account, it can seamlessly integrate with these extensions. Unlike affiliate location extensions, which are designed for products sold in third-party stores, location extensions showcase your specific business details. They can display your address, map directions, and even the distance to your store. This not only facilitates engagement but also encourages visits. The digital storefront unveiled in a search, populated by location extensions or affiliate location extensions, effectively guides modern consumers to nearby offerings.

Read more here: https://support.google.com/google-ads/answer/2404182

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