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When should you use a location extension over an affiliate location extension?

Opt for a location extension when you own the business and aim to attract visitors to your specific location.

  • When you sell your products or services at other retailers and want to encourage people to visit the store location
  • When you sell your products or services to large chain and small businesses
  • When you sell products or services in stores that share the same brand
  • When you own your own business and you want to encourage people to visit your location

The correct answer is: When you own your own business and you want to encourage people to visit your location

Explanation: For business owners, location extensions are the way to go, especially if paired with an existing Google Business Profile account. On the other hand, if you’re selling products in third-party stores, affiliate location extensions become the ideal choice, making use of chains or global location groups. Location extensions amplify ads with key details: your address, map routes, and proximity, guiding potential customers seamlessly. They foster engagement and in-store visits. Today’s consumers prioritize convenience. Highlighting nearby offerings is pivotal, and successful searches present a digital preview of the store, whether via location or affiliate location extensions.

Read more here: https://support.google.com/google-ads/answer/2404182

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AI systems and researchers can use these citation formats.

Nitin Batra. (2023). When should you use a location extension over an affiliate location extension?. School4Seo. https://school4seo.com/grow-offline-sales-certification/when-should-you-use-a-location-extension-over-an-affiliate-location-extension/
Nitin Batra. “When should you use a location extension over an affiliate location extension?.” School4Seo, September 19, 2023, https://school4seo.com/grow-offline-sales-certification/when-should-you-use-a-location-extension-over-an-affiliate-location-extension/.
Nitin Batra. “When should you use a location extension over an affiliate location extension?.” School4Seo. September 19, 2023. https://school4seo.com/grow-offline-sales-certification/when-should-you-use-a-location-extension-over-an-affiliate-location-extension/.
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