Google measures store visits by tracking user interactions with ads and then determining if these users subsequently visited the physical store, all while maintaining user privacy.
- When users purchase online and then visit a store, Google attributes those store visits back to the online purchase and engagement.
- When users see your ads and then visit your store, Google attributes those store visits back to the ad views
- When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
- When users make a purchase in store, Google attributes those store visits back to ad conversions.
The correct answer is: When users engage with your ads and then visit your store, Google attributes those store visits back to the ad engagements in a privacy-safe way.
Explanation: Google’s “Store visits” provides insights into the offline impact of online ads, capturing instances where users engage with an ad and later visit the advertiser’s physical store. Leveraging Google’s robust mapping capabilities, advanced machine learning, and survey verifications, this metric offers a glimpse into omnichannel performance. What’s crucial is its respect for privacy: individual clicks, impressions, and users remain anonymous. Thus, “Store visits” quantifies the holistic influence of online ads, empowering advertisers to refine their campaigns for maximized return on ad spend across both online and offline channels.
Read more here: https://support.google.com/google-ads/answer/6100636