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What non-Google Ads signals are used to model store visits?

Last Updated on 1 year ago by School4Seo Team

To model store visits, non-Google Ads signals like GPS, Wi-Fi, and network data are used, sourced from millions of opted-in, signed-in users.

  • Interaction with a location extension or affiliate location extension
  • Interaction with an online ad then a visit to the physical store location
  • GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
  • Third party vendors that provide data from hundreds of millions of opted-in, signed-in users

The correct answer is: GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users

Explanation: Google leverages its vast ecosystem and suite of products to create a cohesive data network. Essential to modeling store visits, Google employs non-Google Ads signals, specifically GPS, Wi-Fi, and network data. These signals are drawn from hundreds of millions of users who have opted-in and are signed in. This integrated approach provides a comprehensive and accurate representation of physical store visits.

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Nitin Batra. (2025). What non-Google Ads signals are used to model store visits?. School4Seo. https://school4seo.com/grow-offline-sales-certification/what-non-google-ads-signals-are-used-to-model-store-visits/
Nitin Batra. “What non-Google Ads signals are used to model store visits?.” School4Seo, March 14, 2025, https://school4seo.com/grow-offline-sales-certification/what-non-google-ads-signals-are-used-to-model-store-visits/.
Nitin Batra. “What non-Google Ads signals are used to model store visits?.” School4Seo. March 14, 2025. https://school4seo.com/grow-offline-sales-certification/what-non-google-ads-signals-are-used-to-model-store-visits/.
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