To model store visits, non-Google Ads signals like GPS, Wi-Fi, and network data are used, sourced from millions of opted-in, signed-in users.
- Interaction with a location extension or affiliate location extension
- GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
- Interaction with an online ad then a visit to the physical store location
- Third party vendors that provide data from hundreds of millions of opted-in, signed-in users
The correct answer is: GPS, Wi-Fi, and network data from hundreds of millions of opted-in, signed-in users
Explanation: Google leverages its vast ecosystem and suite of products to create a cohesive data network. Essential to modeling store visits, Google employs non-Google Ads signals, specifically GPS, Wi-Fi, and network data. These signals are drawn from hundreds of millions of users who have opted-in and are signed in. This integrated approach provides a comprehensive and accurate representation of physical store visits.