Omnichannel customers frequently engage with a product or service digitally several times prior to buying.
- Omnichannel customers make purchases in silos, either online and in-person
- Omnichannel customers make purchases in-store only and account for disproportionately more sales
- Omnichannel customers interact with a product or service at the store versus digitally
- Omnichannel customers interact with a product or service digitally multiple times before purchasing
The correct answer is: Omnichannel customers interact with a product or service digitally multiple times before purchasing
Explanation: The shopping landscape has transformed, with today’s consumers largely fitting the mold of omnichannel shoppers. These modern buyers don’t just see and buy; instead, they engage with products or services multiple times in the digital space before sealing the deal. Bridging the online and offline divide, omnichannel consumers don’t just stick to one platform for purchasing and intriguingly, they contribute to a significant chunk of overall sales.