Last Updated on 2 years by School4Seo Team
A “lowest funnel” audiences Remarketing or Customer Match is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert.
- Custom Intent Audiences for YouTube
- Similar Audiences
- In-Market Audiences
- Remarketing or Customer Match
The correct answer is: Remarketing or Customer Match
When it comes to driving action, focus on audiences with the strongest level of intent, because they’re most open to being influenced by your message. With Remarketing or Customer Match, engaged with your business already, but didn’t convert.
- Learn more here: Skillshop Video Certification
- Second chapter: Understand YouTube for Action
- Sub-Chapter: Reaching the right audience with TrueView for action
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