Which type of automated bidding strategy is Target return on ad spend (ROAS)?

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Which type of automated bidding strategy is Target return on ad spend (ROAS)?

  • Consideration-focused bidding
  • Conversion-focused bidding
  • Awareness-based bidding
  • Revenue-focused bidding

Correct Answer is: Revenue-focused bidding

Target ROAS comes under “Revenue-focused Bidding” automated bidding strategy. Choose this bid strategy if you’re tracking the revenue or value associated with your conversions and want to maximize it.

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