Campaigns with different marketing objectives should be separated into different Performance Planner plans so that spend is not reallocated between two different marketing objectives.
- To avoid any potential keyword duplicates between different marketing objectives
- So that seasonal trends can be better identified for each individual marketing objective
- To prevent campaigns from becoming “Limited by Budget”
- So that spend is not reallocated between two different marketing objectives
The correct answer is: So that spend is not reallocated between two different marketing objectives
Don’t add all brand and generic campaigns into the same plan. That’s because different campaigns often have different marketing objectives. Incremental conversions are achieved by creating separate plans for each marketing objective.
- Learn more here: Skillshop Search Certification
- Last chapter: Increase conversions with Performance Planner
- Sub-Chapter: How to use Performance Planner
