What are two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns?

  • Google Ads Certification Exam – All Q&As
    • * Updated on 05-November-2019
    • * 100% Moneyback Guarantee
    • * Score 95% to 100%

Correct Answer is:
Validation
Simulation

The two ways that Performance Planner can help reveal the possibilities across all your Google Ads campaigns are:

  • Validation
  • Simulation
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Performance Planner uses a combination of account history and machine learning to power forecasts. In Google Ads tools, forecasts must meet a certain level of accuracy.

Simulation: Forecast engine simulates relevant ad auctions with query level variables, including seasonality, clickthrough rate, competitors, landing page, and time of day.

Validation: Google perform forward and backward measurements of accuracy for thousands of campaign samples — across one, seven, 30, and 90-day periods — to ensure It is making valid recommendations.

  • Learn more here: Skillshop Search Certification
  • Last chapter: Increase conversions with Performance Planner
  • Sub-Chapter: Why you should plan for performance with Performance Planner

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