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What’s an advantage of using Smart Bidding with broad match?

Last Updated on 1 week by School4Seo Team

  • It uses landing pages to decide which auctions to compete in so that a person is competing in the right auctions, at the right bid, for the right user.
  • It helps ensure someone is using their budget to decide which auctions to compete in so they’re only competing in the right auctions, at the right bid, for the right user.
  • It uses the ad group name to decide which auctions to compete in so a person is only competing in the right auctions, at the right bid, for the right user.
  • It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.

The correct answer is: It helps ensure that someone’s only competing in the right auctions, at the right bid, for the right user. It does this by picking up on contextual signals present at auction time.

Explanation: Combining Smart Bidding with broad match keywords in Google Ads offers significant advantages. Broad match keywords allow your ads to reach a wider array of relevant search queries, providing more data and flexibility for Smart Bidding. This combination enables Smart Bidding to utilize real-time contextual signals—such as user location, device, time of day, and search intent—to adjust bids dynamically. As a result, your ads participate only in the most pertinent auctions, with optimal bids tailored for each user, thereby enhancing the likelihood of achieving your performance targets. support.google.com and support.google.com

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