Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

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Correct Answer is:
Maximize clicks

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Martha should choose “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level ofspend. Because Maximize Clicks strategy is used:

  1. Budget-constrained campaigns focused on driving clicks
  2. Drive more click volume
  3. Maximize traffic when extra budget is received
  4. Upper funnel keywords that have high assist value in conversion
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  • Sixth chapter: Increase Efficiency with Automated Bidding
  • Sub-Chapter: Choose the right bidding strategy

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