Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website…

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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?

  • Target cost-per-acquisition (tCPA)
  • Target impression share
  • Target return on ad spend (Target ROAS)
  • Maximize clicks

Correct Answer is: Maximize clicks

Martha should choose “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when extra budget is received
4. Upper funnel keywords that have high assist value in conversion
  • Learn more here: Skillshop Search Certification
  • Sixth chapter: Increase Efficiency with Automated Bidding
  • Sub-Chapter: Choose the right bidding strategy

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