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1. Google Search Ads Exam
2. Google Display Ads Exam
3. Google Shopping Ads Exam
4. Google Video Ads Exam
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Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost. Which bidding strategy has the potential to meet Marta’s needs?
- Target cost-per-acquisition (tCPA)
- Target impression share
- Target return on ad spend (Target ROAS)
- Maximize clicks
- Learn more here: Skillshop Search Certification
- Sixth chapter: Increase Efficiency with Automated Bidding
- Sub-Chapter: Choose the right bidding strategy