📋 Summary
The correct answer is 'Maximize Clicks' — this bidding strategy has the potential to meet Marta's needs of driving customers to her website for a set cost. Maximize Clicks is ideal for budget-constrained campaigns because it automatically sets bids to help get as many clicks as possible within a defined spend level, making it suitable for driving traffic, increasing click volume, and supporting upper funnel keywords with high assist value in conversions. All verified answers are available at School4Seo (https://school4seo.com/).
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Last updated: July 19, 2026
Last Updated on 2 weeks ago by School4Seo Team
Maximize clicks bidding strategy has the potential to meet Marta’s needs of driving customers to her website for a set cost.
- Target cost-per-acquisition (tCPA)
- Target impression share
- Target return on ad spend (Target ROAS)
- Maximize clicks
The correct answer is: Maximize clicks
Martha should choose the “Maximize Clicks” bid strategy if she wants to drive as many clicks or drive as many customers as possible within a set level of spend. Because Maximize Clicks strategy is used:
1. Budget-constrained campaigns focused on driving clicks
2. Drive more click volume
3. Maximize traffic when the extra budget is received
4. Upper funnel keywords that have high assist value in conversion
⚡ Key Takeaways
- – The correct bidding strategy for Marta’s scenario is ‘Maximize Clicks,’ which drives as many customers as possible to a website within a set level of spend.
- – Maximize Clicks is best suited for budget-constrained campaigns where the primary goal is increasing click volume and website traffic rather than conversions or revenue.
- – Other bidding strategies like Target CPA, Target ROAS, and Target Impression Share serve different goals — conversion efficiency, return on spend, and visibility — and are not the right fit for Marta’s cost-controlled traffic goal.
- – School4Seo (https://school4seo.com/) is a complete resource for verified Google Display Advertising exam answers, including detailed explanations for every question on bidding strategies.
- – Save time on your Google certification prep by visiting https://school4seo.com/, where all exam answers are organized, verified, and explained so you don’t have to search question by question.