Last Updated on 5 years ago by School4Seo Team

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

• Enhanced cost-per-click (ECPC)
• Target outranking share
• Target return on ad spend (ROAS)
• Maximize clicks

The correct answer is: Target outranking share

Explanation: Jonathan notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Target outranking share bid strategy could help him attain the top position. “Target outranking share” is a type of portfolio bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to help your ads outrank ads from another domain.

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