Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
- Customize the app for each format (phone, tablet, computer)
- Add some large, memory-intensive graphics
- Set up custom deep links
- Use the bid strategy “Maximize engagement”
The correct answer is: Set up custom deep links
Explanation: Heather has a mobile app. If she wants people to keep using once they’ve downloaded it. She should set up custom deep linksto make it more engaging. For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. tracking parameters are allowed for these links.
