Home » Google Ads Creative Certification » You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?

To optimize your existing video ad creative you should use more close-ups of the product to make it the focus of the ad.

  • Convey multiple messages to resonate with the masses.
  • Humanize the ad with customer testimonials.
  • Provide multiple options for how viewers can take action.
  • Use more close-ups of the product to make it the focus of the ad.

The correct answer is: Use more close-ups of the product to make it the focus of the ad.

Keep your focus squarely on the product and avoid distracting from the selling moment. Create product visibility from the start and maintain it throughout. Use close-ups to show what you’re selling.

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