If you are aiming to grow consideration for a software company’s project management product, you should use product demos and how-to’s to put the product in context.
- Share multiple messages about the many ways this product solves a problem.
- Make people core to the story and keep branding subtle.
- Use technical jargon that will resonate with important audiences.
- Use product demos and how-to’s to put the product in context.
The correct answer is: Use product demos and how-to’s to put the product in context.
Use product demos, before and afters, or how-to’s to put the product in context and show rather than tell.
Product sound effects and voice-over help provide added context and guide viewers through the product experience.