Home » Google Ads Apps Certification » What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

What are three reasons why a retail company would invest in app promotion? (Choose three.) Select All Correct Responses

Apps generate higher conversion rates and Apps have higher average order values and Apps have lower abandonment rates are are three reasons why a retail company would invest in app promotion.


  • Apps are guaranteed to run faster than mobile sites.
  • Apps automatically look better than mobile sites.
  • Apps generate higher conversion rates.
  • Apps have higher average order values.
  • Apps have lower abandonment rates.

The correct answers are: Apps generate higher conversion rates and Apps have higher average order values and Apps have lower abandonment rates.

Shopping apps generate 3x conversion rates than mobile web, have higher average order values, and have lower abandonment rates. According to Criteo, time in shopping apps globally grew to 18 billion hours in 2018, up 45% from 2016.

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