Home » Google Ads Apps Certification » When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.


Correct Orders are:

  1. Build user base and installs at scale.
  2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
  3. Activate existing users with engagement campaigns.

As a best practice, begin your App campaign by focusing on driving installs to build a strong user base. Next, create additional campaigns to drive higher-value installs by focusing on the in-app actions of valuable users. Finally, consider activating existing users with app re-engagement.

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