Correct Orders are:
- Build user base and installs at scale.
- Add campaigns that focus on higher-value installs by focusing on in-app actions.
- Activate existing users with engagement campaigns.
As a best practice, begin your App campaign by focusing on driving installs to build a strong user base. Next, create additional campaigns to drive higher-value installs by focusing on the in-app actions of valuable users. Finally, consider activating existing users with app re-engagement.
- Headline: Elevate Your App Campaign
- Chapter: Guide the Machine for a Better App Campaign
- Learn more here: Skillshop Google Ads Apps Certification