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Home » Google Ads Apps Certification » When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.

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Last Updated on 2 years ago by School4Seo Team

Correct Orders are:

  1. Build user base and installs at scale.
  2. Add campaigns that focus on higher-value installs by focusing on in-app actions.
  3. Activate existing users with engagement campaigns.

As a best practice, begin your App campaign by focusing on driving installs to build a strong user base. Next, create additional campaigns to drive higher-value installs by focusing on the in-app actions of valuable users. Finally, consider activating existing users with app re-engagement.

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Nitin Batra. (2024). When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence.. School4Seo. https://school4seo.com/google-ads-apps-certification/when-setting-a-long-term-strategy-for-app-promotion-its-important-to-recognize-that-objectives-may-change-over-time/
Nitin Batra. “When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence..” School4Seo, February 4, 2024, https://school4seo.com/google-ads-apps-certification/when-setting-a-long-term-strategy-for-app-promotion-its-important-to-recognize-that-objectives-may-change-over-time/.
Nitin Batra. “When setting a long-term strategy for app promotion, it’s important to recognize that objectives may change over time. Put the following phases in the recommended order of occurrence..” School4Seo. February 4, 2024. https://school4seo.com/google-ads-apps-certification/when-setting-a-long-term-strategy-for-app-promotion-its-important-to-recognize-that-objectives-may-change-over-time/.
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