To optimize a Display & Video 360 campaign for a clothing retailer targeting customers who spend the most and achieve the highest transaction return on ad spend, you should use custom bidding.
- Maximize clicks
- Active View
- Maximize conversions
- Custom bidding
The correct answer is: Custom bidding
Explanation: Custom bidding harnesses both your specific business insights and Google’s AI technology to finely tune how campaign goals are met, ensuring the maximization of return on ad spend. It allows for the optimization of bids based on the value of specific conversion events, goals, or impression signals, making it highly effective for targeting high-value customers. This strategy utilizes inputs from Floodlight events, custom Floodlight variables, Google Analytics goals, and various impression signals, enabling precise targeting and bid optimization for the most lucrative customer segments.
Chapter 2: Get to Know Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9723477