A department store aiming to boost their Display & Video 360 campaign for high-spending shoppers and maximize transaction return on ad spend should employ custom bidding.
- Maximize conversions
- Active View
- Maximize clicks
- Custom bidding
The correct answer is: Custom bidding
Explanation: Custom bidding provides a dynamic approach to campaign optimization by leveraging the store’s specific business insights alongside Google’s AI technology. This strategy allows for the automation of bid adjustments to concentrate on achieving specific conversion events, goals, or valuable impression signals. Through custom bidding, the department store can fine-tune its bidding strategy using data from Floodlight events, custom Floodlight variables, Google Analytics goals, and various impression signals, ensuring that the campaign efficiently targets and captures the attention of the most lucrative shoppers.
Chapter 2: Get to Know Display & Video 360
Read more here: https://support.google.com/displayvideo/answer/9723477