It is recommended to bid 20% higher than the floor price on non-guaranteed deals in Display & Video 360 when dealing with a global ad campaign involving payments in various currencies.
- When you’re working across multiple publishers within a deal.
- When you want to guarantee a fixed number of impressions.
- When you want to apply frequency management to your deal.
- When you’re paying in different currencies for a global ad campaign.
The correct answer is: When you’re paying in different currencies for a global ad campaign
Explanation: This tactic is advised to counter the risk of currency exchange rate fluctuations which can affect the buying power of your bids in different countries. A higher bid ensures that you remain competitive in all markets by offsetting any potential devaluation of your bid due to weaker currency value, thereby safeguarding your ad placement and the overall reach of your global campaign.